📣 Curious Quotes from the Author
“Appear weak when you are strong, and strong when you are weak.”
“The supreme art of war is to subdue the enemy without fighting.”
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”
“Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.”
“In the midst of chaos, there is also opportunity”
“Supreme excellence consists of breaking the enemy's resistance without fighting.”
“All warfare is based on deception. Hence, when we are able to attack, we must seem unable; when using our forces, we must appear inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.”
“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win”
“The greatest victory is that which requires no battle.”
“If your enemy is secure at all points, be prepared for him. If he is in superior strength, evade him. If your opponent is temperamental, seek to irritate him. Pretend to be weak, that he may grow arrogant. If he is taking his ease, give him no rest. If his forces are united, separate them. If sovereign and subject are in accord, put division between them. Attack him where he is unprepared, appear where you are not expected .”
“Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate.”
“There is no instance of a nation benefitting from prolonged warfare.”
“Thus we may know that there are five essentials for victory:
1 He will win who knows when to fight and when not to fight.
2 He will win who knows how to handle both superior and inferior forces.
3 He will win whose army is animated by the same spirit throughout all its ranks.
4 He will win who, prepared himself, waits to take the enemy unprepared.
5 He will win who has military capacity and is not interfered with by the sovereign.”
“Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.”
📚 Cognition of the Book’s Big Idea
Not every conflict has to result in combat. It would be far smarter to gather intelligence about your rivals, think creatively, and level the playing field in order to prevent conflict entirely. The majority of successes are the result of careful planning. When the chance arises, you can act quickly if you're well-prepared; after all, time is of the essence. To be a good leader, you must be both strict and kind. Apply your knowledge and exercise self control. Your team will be loyal to you if you set an example for them to follow.
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