Book Byte #258 "The Creative Curve" by Allen Gannett

How to Develop the Right Idea at the Right Time

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📣 Curious Quotes from the Author

“Creative iterations are critical to making great products of all types.”

“Too many people with passion buy into the notion that creativity is the province of geniuses, give up even trying to be creators. They abandon their dreams and become consumers of culture rather than creators of it.”

“People crave the familiar yet seek the novel.”

“Most people, when they have a funny conversation with friends, move on with their lives. I write them down because that’s what I do. I collect thoughts, I don’t let anything go.”

“A person’s work has to be accepted by other people to garner the creative label.”

“To create something novel you must know what already exists.”

“It is possible that any of us could dream the next great chart topper.”

“You can't have insights about things you don't know anything about”

“If you end up automating things, then you lose that ability to actually control what you’re doing.” If you can’t control it, you can’t improve it.”

📚 Cognition of the Book’s Big Idea

The underlying nature of these concepts is less enigmatic and more formulaic than common wisdom says, despite the fact that we are quick to mystify the notion of brilliance and eager to declare a select few as geniuses. What we regard as creative brilliance is a result of a combination of community, timing, familiarity, and novelty. Prominent promoters are necessary for creatives to succeed.

You'll need to do more than just put in a lot of effort and produce quality work if you want society to view you as a genius. A significant level of social recognition will also be necessary for you to succeed since people must respect you and your contributions. Thus, on your path to success, you'll need to bring along a specific kind of friend: a well-known promoter. This person presents you to your target audience and supports your work. In order for others to appreciate your friend's judgment when they start advocating on your behalf, they too should be a credible creative force in that industry.

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