📣 Curious Quotes from the Author
“Business schools don't create successful people. They simply accept them, then take credit for their success.”
“Every successful business (1) creates or provides something of value that (2) other people want or need (3) at a price they're willing to pay, in a way that (4) satisfies the purchaser's needs and expectations and (5) provides the business sufficient revenue to make it worthwhile for the owners to continue operation.”
“You can't make positive discoveries that make your life better if you never try anything new.”
“Whoever best describes the problem is the one most likely to solve it.”
“Every time your customers purchase from you, they’re deciding that they value what you have to offer more than they value anything else their money could buy at that moment.”
“Retired general Colin Powell famously advocates collecting half of the information available, then making a decision, even though your information is clearly incomplete.”
“Focus on Options, not issues, and you’ll be able to handle any situation life throws at you.”
“Ideas are cheap—what counts is the ability to translate an idea into reality, which is much more difficult than recognizing a good idea.”
“Improve by 1% a day, and in just 70 days, you’re twice as good.”
“There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. —SAM WALTON”
“A good salesman, as the old (and politically incorrect) saying goes, can sell a refrigerator to an Eskimo. It's a cliché, but there's some truth to it: Inuit who live above the Arctic Circle use insulated refrigerators to keep their food from freezing in subzero temperatures”
📚 Cognition of the Book’s Big Idea
The book makes the case that your product should address your customers' basic wants if you want your business to succeed. You can persuade your customers to buy, your staff to collaborate, and your business partners to sign your contract by speaking with assurance and wit.
Until Tomorrow,
Jason (Founder Club255)