Book Byte #361 "DotCom Secrets" by Russell Brunson
The Underground Playbook for Growing Your Company Online with Sales Funnels
📣 Curious Quotes from the Author
“Ultimately, the business that can spend the most to acquire a customer wins.” —Dan Kennedy”
“One of the fundamental rules of marketing is that “a confused mind always says no.”
“If you change your bait, you’ll change your customer.”
“FitLife.tv’s problem wasn’t a traffic or conversion problem. It rarely is. More often than not, it’s a FUNNEL problem.”
“The problem is you can’t spend enough to acquire a customer, and the way to fix that problem is to fix your sales funnel,” I replied calmly.”
“The real power of the internet is the power of congregations.”
“The Value Ladder is the key to building your marketing funnels and mastering everything else I’m going to teach you in this book. This system does not work if all you have is one thing—like a book or an adjustment. You need to be able to build out a full Value Ladder. Most businesses I look at have one or two pieces of the ladder, but they rarely have all four. Once we add in the missing pieces, the business can start to expand dramatically. There’s no end to the level of backend services and experiences you can add. If you keep providing more and more value, people will spend more and more money to keep working with you.”
“That is the first question you need to ask inside of the secret formula: Who is your dream customer?”
“If your prospect is aware of your product and has realized it can satisfy his desire, your headline starts with the product. “If he is not aware of your product, but only of the desire itself, your headline starts with the desire. “If he is not yet aware of what he really seeks, but is concerned with the general problem, your headline starts with the problem and crystallizes it into a specific need.”
📚 Cognition of the Book’s Big Idea
Successful business development depends on leading clients through a well designed experience that fosters loyalty and trust. You can seamlessly lead clients from their initial encounter to your most advanced products by utilizing the value ladder and sales funnel. Discovering the online gathering places of your target clients enables you to establish a sincere connection with them. Providing an alluring first offer, sometimes referred to as the best bait, attracts their interest and initiates their interaction with your company. Creating a compelling persona gives your brand a human touch and makes it seem approachable and relatable. By introducing gripping tales that create suspense, the soap opera segment keeps them interested.
You can increase sales and improve customer relationships by converting infrequent prospects into devoted clients by coordinating these strategies. The secret is to understand your clients' needs at every turn and to add value as you go. This strategy puts your company in a position to flourish organically by drawing in and retaining clients that are truly passionate about your brand.
Until Tomorrow,
Jason (Founder Club255)