Book Byte #362 "Traffic Secrets" by Russell Brunson

The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

📣 Curious Quotes from the Author

“Pay attention the next time you’re scrolling to what hooks grab your attention. Why did you stop? Why did you click play? What did the hook say, and how did it make you feel? Answering these questions will help you to become amazing at developing hooks.”

“Wealth → marketing → sales funnels”

“Offer: The hook gets your customers’ attention, the story creates desire, and the last step of every message, post, email, and video is the offer.”

“Fourth: Paid ads are how you scale a company fast. My number-one goal with every funnel I create is to have a “breakeven” funnel, where for each $1 we put into paid ads, we get at least $1 back.”

“For example, if I owned a local juice bar, I would ask myself: Who is my dream customer and where are they already congregating? My dream customer would be someone who is trying to get healthier.”

“When building your Dream 100 list, instead of identifying the national influencers or leaders in your niche, you need to identify your local influencers.”

“To find these dream customers, I would create a list of the local gyms, health food stores, chiropractors, personal trainers, nutritionists, etc., and then start building my Dream 100 from that list.”

“Because people who are on Instagram love to consume content on Instagram. The same is true for our blog: our superfans will move from Facebook and other places to read our blog, but our best blog readers are people who read other blogs. People who love to watch YouTube videos love to watch videos on YouTube, and people who listen to podcasts listen to podcasts.”

“The core strategy to understand is that your dream customers have already been congregated by your Dream 100. If you focus on identifying them and marketing to them, your dream customers will start flowing into your funnels faster than by anything else you could do.”

📚 Cognition of the Book’s Big Idea

The goal of funnel marketing is to convert clicks into owned traffic. Although we have discussed the fundamentals, we still need to incorporate one more tactic. affiliate advertising. A single "yes" can attract a plethora of potential clients by cultivating a devoted army of affiliates. Therefore, it makes sense to pay them generously. Top affiliates are worth the effort, but they will obviously need training and enough information about your launch. Actually, compared to other marketing strategies, affiliate programs can generate more visits, leads, and income. Filling your funnels is akin to the road to affiliate success.

You must first obsessively learn about your ideal clients, determine which platforms they favor, and become fully immersed in their environment. Next, figure out how you can help them, get in by working for them, or even buy it. You can benefit from limitless visitors for years to come by incorporating partners into the sales operations.

Until Tomorrow,
Jason (Founder Club255)